05 Oct 2012 Research shows growth potential for Online Share Trading
Respected global information and measurement company, Nielsen, recently conducted a survey of investment attitudes. More than 28,000 consumers with online access in 56 countries were polled. Some of the results are discussed here.
Stocks are the most favoured investment instrument:
When it comes to investing, stocks (or equities) are tops for investment portfolios. Even in the Middle East and Africa 43% invest in stocks compared to 41% in unit trusts. That is less than the 73% in Asia-Pacific, but still a substantial percentage. This bodes well for everyone concerned with investment in stock portfolios.
Investment decisions are based mostly on self reliance:
More than half the respondents said they rely on themselves for making investment decisions. Only 20% globally and 12% in Middle East/Africa rely on a financial planner or adviser and 10% rely on tips from TV commentators or experts.
One of the reasons in my opinion is the quality of information that is available on the Internet, especially from full-service online trading platforms like Sanlam iTrade. Our clients have access to comprehensive fundamental data on every listed JSE share including 10 years of financial history. This is supplemented with in-depth research on the Top 40, Midcap 60 and even some of the smaller companies. Price history of more than 5 years is available and the charting function includes technical analysis tools. Live SENS news informs clients of any sensitive announcements exactly at the same time as stockbrokers get the news. This information can only help investors if they know how to use and interpret it. To that end Sanlam iTrade has a comprehensive Learning Centre as well.
See the full study here.
– Gerhard Lampen
Head, Sanlam iTrade